Do you run a store and would you like to reach the widest possible range of customers? In the era of huge competition it is not easy, but it is possible to achieve. However, you do not have to fight for the customer by systematically lowering the price. An online store advertisement comes in handy. Check why you should be interested in this.
Online store advertising – the main benefits
Online store advertising can bring measurable benefits – provided that it is based on a carefully developed strategy and is well thought out. Therefore, it requires considerable skill and sensitivity – it is important because the slightest mistake can have the opposite effect to the intended one.
– You become visible to network users – Online store advertising has no time limits, therefore you become visible to network users. This is a huge opportunity, considering the fact that every day over 4 billion people use the Internet worldwide.
– You are visible without time limits – Online store advertising can be displayed around the clock – 7 days a week. There are no time limits here, e.g. related to the opening hours of the store. Thanks to this, potential customers can see your offer even when the store is closed. What’s more – if it is an e-store, they can make purchases as soon as they become familiar with the content of the advertising message.
– You adjust the cost of advertising to the budget – Store advertising on the Internet is very flexible in terms of costs. You can customize each campaign to your budget – even the most limited budget. While, for example, $250 is not enough for advertising on the radio or television, such an amount spent on advertising on the web can bring satisfactory results and convince you to in-depth investments in the selected channel.
– You can specify the target group with more precision – You can tailor online advertising to your target group. Using the right tools, you are able to direct the message exactly where it will bring the best results, e.g. increase in sales, increase brand recognition, etc. (If the store’s offer is addressed e.g. to men in the 30-45 age group, the message will reach them In its creation, you can use their preferences or use it to speak “their language”).
– You constantly monitor the effectiveness of advertising – Online store advertising is completely measurable. It is possible to constantly monitor the course of the campaign, which allows you to assess the effectiveness. This way you know which channels bring the best results, and which ones you can opt out because they don’t translate into traffic.
– You can modify your campaign – Online store advertising is characterized by great flexibility. The message can be quickly and easily modified if it proves to be ineffective.
How and where to advertise a store on the Internet?
Online store advertising offers many possibilities. Choosing the right channels depends not only on the budget available, but also on many other factors. An important role may be played by, among others whether you run a stationary store or do online sales.
– SEO
SEO
is a series of activities that make a store visible in an internet search
engine. However, the point is not to be in the search
engine at all, but to get there high enough positions
for relevant phrases. Statistics show that the majority
of network users pay attention only to addresses of sites occupying TOP10
search results. This means that the positions on the
following pages reduce the chance of reaching potential customers.
Taking high positions in the search engine is easier when you sell by mail order. You can do, among others store optimization, among others by modifying category descriptions, creating unique product descriptions, creating content within the blog. Publishing articles on external websites is also helpful.
– Google Ads
Google Ads is a paid advertisement
that has two options.
One of them is AdWords campaigns based on sponsored links for specific keywords. When a user types a specific phrase, an advertisement for your store will appear above the organic results.
Another option is the so-called banner campaigns on external websites. The store’s advertisement will be displayed on various portals – when the user clicks, he will be directed to the website of the online store.
– Advertising in social media
Running a Facebook fanpage is one of
the elements of online advertising. However, it is worth
going a step further by opting for paid advertising campaigns. Facebook offers increasingly broad methods of promoting its products
due to the growing pressure of monetizing the whole environment. You can not only start various posts and formats, but also invest in
remarketing, abandoned baskets, lead ads, promotions on messenger
or instagram.
Store advertising on the Internet – alone or with experts?
Nothing prevents you from running an advertising campaign yourself. However, you need the right knowledge and various tools can be useful. Lack of experience in this field may result in … throwing money away.
So if you are just starting your adventure in implementing advertising campaigns, rely on the help of experts. By choosing cooperation with an experienced agency, you will better choose the target group, set the optimal duration of the campaign, and choose the right tools. Remember that the budget devoted to cooperation with experts does not have to be larger – aiming at the right actions can translate into savings. With specialists, you won’t go astray and randomly test specific advertising tools.
